I am Asim Hamid, a Kashmir-based independent creator & product designer at sifer.design

I interpret and explore the world from a Kashmiri vantage point, and imprint my discoveries and observations through visuals and words. I publish my work here and on Instagram.

Professionally, I have been working at Sifer Design as a product designer and design director since 2016. I have contributed to projects spanning brand communication, physical and digital user experience, spatial design, and systems design. My academic interests are theology, philosophy (including ontology and metaphysics), and world history (particularly anthropology and political history).

My friends and I run a regional community of creatives named kér house (kéri makān in Kashmiri). Founded in 2020, kér house digitally resides in a tight-knit Kashmiri-only Discord server. We organize in-person events occasionally.

In the past, I have worked with different institutions, including Productive Muslim, a US-based productivity training and executive coaching company. I ran an online merchandise shop focused on Kashmir-themed apparel and artwork, known primarily as the IK Store (Ingenious Koshur Store). It started as an MVP, and the results were surprisingly positive. Unexpectedly, the store became a catalyst for new Kashmir-themed merchandise stores, such as Gyawun Shop and Koshurwear—a phenomenon I had hardly imagined. Some of my designs ended up being replicated, which I viewed at the time as a form of flattery rather than a concern. The store is currently on hold, a pause extended by the 2019 lockdown in Kashmir and the subsequent COVID-19 pandemic. However, I may have plans for a relaunch in the near future.

The content produced or published on this website (asimhamid.com) and my Instagram handles (@ingeniouskoshur, @asim.svg) or elsewhere represents my independent work. Sifer Design, its partners, and collaborators have no association with my independent projects.