I am Asim Hamid, a Kashmir-based independent creator & product designer at sifer.design.

I interpret and explore the world from a Kashmiri vantage point, and imprint my discoveries and observations through visuals and words. I publish my work here and on Instagram.

Professionally, I have been working at Sifer Design as a product designer and design director since 2016. I have contributed to projects spanning brand communication, physical and digital user experience, spatial design, and systems design.

My friends and I run a regional community of creatives named kér house (kéri makān in Kashmiri). Founded in 2020, kér house digitally resides in a tight-knit Kashmiri-only Discord server. We organize in-person events occasionally.

In the past, I ran an online merchandise shop focused on Kashmir-themed apparel and artwork, known primarily as the IK Store (Ingenious Koshur Store). It started as an MVP, and the results were surprisingly positive. Unexpectedly, the store became a catalyst for new Kashmir-themed merchandise stores, such as Gyawun Shop and Koshurwear—a phenomenon I had hardly imagined. Some of my designs ended up being replicated, which I viewed at the time as a form of flattery rather than a concern. The store is currently on hold, a pause extended by the 2019 lockdown in Kashmir and the subsequent COVID-19 pandemic. However, I may have plans for a relaunch in the near future.

The content produced or published on this website (asimhamid.com) and my Instagram handles (@ingeniouskoshur, @asim.svg) or elsewhere represents my independent work. Sifer Design, its partners, and collaborators have no association with my independent projects.